This fictional brand identity was developed as a conceptual project to explore the intersection of nature, warmth, and community within a modern coffee shop setting. Inspired by the solstice—a moment of balance and renewal—the visual identity for Solsice blends earthy tones, organic textures, and thoughtful typography to evoke a calm, grounded atmosphere. From the logo design to the packaging and collateral, every element was designed to reflect a commitment to sustainability and ethical sourcing. This project showcases my ability to build a cohesive and intentional brand world from the ground up.
